Magnificent Seven – wins again yesterday triumphed at the 118 Tracker Awards, winning Best Online Directory for a record seventh year in a row.

The awards were organised by, Europe’s leading provider of quality conferences, awards and networking events for the information industry.

To win Best Online Directory, had to demonstrate a need for its service, excellence in the delivery of it and first-rate design and innovation.’s delivery of free directory enquiries and its breadth of data made the submission a formidable one, and was supported by a tripling of over-all search activity on and a 110% increase in daily unique visitors to the site since the start of 2010.   

Martin Ashfield, Managing Director of said: “ successfully demonstrated their position in the online search arena. What was impressive was’s ability to continue to be creative and innovative and lead the way forward.”   

Alastair Crawford CEO of said: “This brilliant seventh win is a testament to’s continued excellence in the provision of our service and illustrates the value of free online directories which avoid the costs of telephoning directory enquiries.”

The annual awards took place on November 18 at the Sheraton Skyline Hotel in London.

Champions – the winning tech team show off their prize: